Qsr what is

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Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. What comes to mind when you hear the term quick serve restaurant?

A quick Google search provides the definition that a fast food restaurant is a specific type of restaurant that serves fast food cuisine and has minimal table service. Emphasis on the minimal table service. These brands often advertise their timeliness, appeal to the drive thru customer, and offer low price point items on their menus. They are traditionally what consumers call fast food, although, in the restaurant industry, we call these brands QSR.

From a PR standpoint, many brands are objecting to the QSR, or fast food, label, and instead, are labeling themselves or asking journalists to label them as fast casual. There is an industry opinion that fast casual is a more desirable label, but what is the actual difference in facts and service level? Fast casual, by definition, is, a restaurant, found primarily in the United States, that does not offer full table service, but promises higher quality food than other fast food restaurants with fewer frozen or processed ingredients.